* * * * CALL US TODAY (866) 760-BIKE(2453) * * * *
Splitting Lanes, Your source for all your Motorcycle needs. "Where We Bring The Shop To You"
Splitting Lanes Reputation for Quality work...
Splitting Lanes Motorcycle Mechanics has always been dedicated to service and satisfaction. Our business began in late 2002 with the opening of Splitting Lanes Motorcycle Customizing in Mission Viejo, Ca. In early 2005 we relocated to the city of Commerce, but continued to experiance scheduling conflicts with our customers, "I wont get off work in time to get my motorcycle to you before you close" or "I'm looking for a ride to follow me to your shop". These concerns ultimately led us to redevelope our business using a more customer-centric model...
In the summer of 2010 we stepped away from the brick and mortar building and went mobile. Splitting Lanes Motorcycle Mechanics are now on the road to serve you! No more wondering how you're going to fit servicing your motorcycle into a busy scedule. All you have to do is pick up the phone or shoot us an email to make an appointment and we will do the rest! We show up at your home or office and perform whatever services your motorcycle may require. We are clean, courteous and professional. All work is performed in our mobile shop leaving no oil drops or mess at your location.So make your life a little easier... GET IN THE FAST LANE with SPLITTING LANES MOBILE MOTORCYCLE MECHANIC!
- Factory Maintenance
- Oil Changes
- Tire Mounting and Balencing
- Exhaust Installation
- High Performance Tuning
- Motor Building
- Custom Lowering
- Track Preping
- Insurance Claims
- All Parts and Accesories
Check out the article written on Splitting Lanes at Dealernews.com
So Cal Couple take motorcycle service business on the road.
Publish date: Mar 26, 2012
Anthony and Melissa Garcia opened Splitting Lanes, their repair, modification and custom bike business, in a brick-and-mortar facility in Mission Viejo, Calif., back in 2002. A couple years later, high rents forced them to relocate the shop to City of Commerce, near Los Angeles.
Even with a lower rent, they struggled to keep the business afloat. All the logistics of running a stand-alone shop — customers getting the time to drop off and pick up bikes, offering rides home or pickups — proved to be a roadblock to success. In 2008, the Garcias opted to close down the shop.
Anthony went to work designing forward controls for an aftermarket company while building custom bikes on the side. He was even commissioned by General Motors to build a bike that was displayed in their exhibit at SEMA in 2008.
The Garcias still dreamt of owning their own business, but knew customer access was a key problem in running a successful repair shop. Given the busy schedules of most people, what was the best way to get customers to bring them their business? How about taking the business directly to the customer?
And with that, Anthony and Melissa took Splitting Lanes mobile.
The two began working on a different business model, what they conceived of as a rolling brick-and-mortar motorcycle repair, maintenance and custom shop. They recognized that mobile repair services already existed and that theirs would have to offer something different to compete. They noticed that most mobile services operated out of the back of a van or pickup truck. Theirs would be different. It would utilize a larger vehicle that could provide a more professional appearance, and allow Anthony to work in some comfort, out-of-sight in the cargo area of the truck.
They settled on a used Chevrolet T65 step van — a former Snap-on Tools truck. They gutted the back and added lighting, a compressor, a large tool box, a hydraulic lift, and a tire changer. What they ended up with is a totally self-contained repair shop, one that can contain all liquids, including hazardous materials on board until they can be delivered to an authorized disposal facility. The rig finally finished and they opened for business in August of 2011.
According to the couple paperwork required by state and local governments has been minimal, and not difficult to deal with. They carry a business insurance policy like any brick-and-mortar operation and have had to secure a business licenses from several cities, though it’s not a requirement for all the cities in which they operate.
Initially business was slow, but has been steadily picking-up. The truck is a rolling billboard and generates a lot of customers. It’s covered in a black vehicle wrap that sports flames, the company’s name and phone number and a list of some of the services it performs. Additionally, they advertise on Craigslist and frequent motorcycle events and hangouts where they pass out brochures and business cards. But according to Melissa, word of mouth has been their most important source of new business.
Splitting Lanes caters to a wide swath of Southern California that includes Orange County, Los Angeles county and the Inland Empire — portions of San Bernardino and Riverside counties. It’s a sprawling area with a combined population of about 17 million and is the core of California’s motorcycling population.
The Garcias group service calls by geography in order to minimize travel time. If there are more appointments than can be covered in a single day, Anthony parks the truck in a central location, unloads his own motorcycle and rides home. He returns to the service site in the morning.
Because Anthony performs all service inside the self-contained truck, most businesses don’t mind if he parks in their lot while working on a customer’s bike. The service menu includes tire, chain and sprocket changes, brake and clutch service, cooling system maintenance, suspension set-up, exhaust installation, Power Commander installation, carb rebuilds, crash repair estimates, and much more. For more intense jobs, such as a major tune-up, valve adjustment or engine rebuilds, Anthony bring the bike to his home shop and returns it to the customer when finished.
Splitting Lanes hourly rate is $85, which is about average for the area. However, for most work he’ll usually quote a flat charge that works out to something less than the hourly rate.
Most of their customers are older professionals, people who have money and motorcycles, but no time to work on them. At least one of their regulars has a 12-bike collection that Anthony is responsible for, and they’ve signed a contract to do the maintenance work for the Laguna Beach Police Department motorcycle fleet. The lineup of brands he works on is across the board — from Harleys to Ducatis — and includes everything from customs to sportbikes.
While the benefits to the consumer are huge — not having to take time off work to get their bike serviced or deal with the hassle of arranging transportation to and from a dealership — the Garcias also benefit by not having to pay a lease, utilities or staff salaries. Of course there are liabilities such as the ever-increasing cost of fuel and the staffing issues of being a one-man shop. There are also business-related hassles — distributors like Parts Unlimited and Tucker Rocky won’t do business with him.
When asked about how business is going, Anthony and Melissa will tell you its growing. They’d like to acquire more trucks and expand the business to San Diego county, and possibly out of state. Along with this, Anthony likes the fact that he has more control over his hours. He can group his appointments and if someone cancels, move immediately to another job. He can even work from 8 a.m. to 10 p.m. if he wants, or he can schedule less or none for a specific day.
He’s confident they can build and shape their business model into a consistently profitable enterprise. To find out more about Splitting Lanes, navigate to www.splittinglanes.com.
For those of you out there who wants the full on customizing, we can help you out there. From putting on an exhaust to building a turbo motor we are experianced in all those fields. Maybe you just want to go for looks we can help out with that too. I have three custom painters I work with along with numerous chromers That way we can get you the look you want in a timely matter.